Tag Archive for 'content-development-strategy'

Intrapreneur Blog Content Development Strategy

Published at December 13, 2007 in About. 1 Comment

While it isn’t a complete content strategy, I’ve put something together for this blog in line with Maki’s suggestions for the Flagship Blog Project.

Content types
Content types that fit the intrapreneuring niche are:

  • Expert interviews (although I am not sure about expert interviews as a more than monthly thing - I’d be surprised if there are more than a couple of dozen expert intrapreneurs)
  • Intrapreneur blog roundup (a set of links to other blogs that have covered intrapreneuring in the past week)
  • Book reviews (again, only a few books around on intrapreneuring, so I can’t see this being more than a weekly thing until I run out of books to review)
  • Tip of the week - now this one has some legs. The issues that intrapreneurs face are legion, and include include finding the pain, developing the solution, finding a champion, dealing with obstacles, managing successes as well as failures, and a lot more besides.
  • A resource list on a separate page.
  • News that is important to intrapreneurs - such as notable successes making it into mainstream media


Weekly schedule
This is my tentative weekly schedule:

  • Monday: Interview/Book Review day (one or the other)
  • Wednesday: Tip of the week
  • Friday: Intrapreneur blog roundup

As a separate category, Intrapreneurs in the News will happen whenever new things come to hand.

Are content types and a weekly schedule enough?
They may be enough to get me started. If this was a consulting project, I would have also:

  • scoped the project - the content development process both as an individual trackable set of tasks and as part of a wider blog development process,
  • looked at reader types and their specific needs, including tasks that they use the blog content to fulfil (and how I might make this task completion easier),
  • examined alternative content sources - such as comparative book reviews from Amazon, more guest posting options, news as well as blog mentions available on a lens-like content page,
  • looked at a wider range of content formats including photosets and pod/vodcasts, and
  • performed a SWOT (strengths, weaknesses, opportunities and threats) analysis of major competitors to identify points of exploitable interaction (in plain language, looking at how I could cooperate with and/or predate upon the competition).

Can you think of anything else that I could do? If so, please leave a comment :)