Archive for the 'About' Category

Intrapreneur Blog Content Development Strategy

Published at December 13, 2007 in About. 1 Comment

While it isn’t a complete content strategy, I’ve put something together for this blog in line with Maki’s suggestions for the Flagship Blog Project.

Content types
Content types that fit the intrapreneuring niche are:

  • Expert interviews (although I am not sure about expert interviews as a more than monthly thing - I’d be surprised if there are more than a couple of dozen expert intrapreneurs)
  • Intrapreneur blog roundup (a set of links to other blogs that have covered intrapreneuring in the past week)
  • Book reviews (again, only a few books around on intrapreneuring, so I can’t see this being more than a weekly thing until I run out of books to review)
  • Tip of the week - now this one has some legs. The issues that intrapreneurs face are legion, and include include finding the pain, developing the solution, finding a champion, dealing with obstacles, managing successes as well as failures, and a lot more besides.
  • A resource list on a separate page.
  • News that is important to intrapreneurs - such as notable successes making it into mainstream media


Weekly schedule
This is my tentative weekly schedule:

  • Monday: Interview/Book Review day (one or the other)
  • Wednesday: Tip of the week
  • Friday: Intrapreneur blog roundup

As a separate category, Intrapreneurs in the News will happen whenever new things come to hand.

Are content types and a weekly schedule enough?
They may be enough to get me started. If this was a consulting project, I would have also:

  • scoped the project - the content development process both as an individual trackable set of tasks and as part of a wider blog development process,
  • looked at reader types and their specific needs, including tasks that they use the blog content to fulfil (and how I might make this task completion easier),
  • examined alternative content sources - such as comparative book reviews from Amazon, more guest posting options, news as well as blog mentions available on a lens-like content page,
  • looked at a wider range of content formats including photosets and pod/vodcasts, and
  • performed a SWOT (strengths, weaknesses, opportunities and threats) analysis of major competitors to identify points of exploitable interaction (in plain language, looking at how I could cooperate with and/or predate upon the competition).

Can you think of anything else that I could do? If so, please leave a comment :)

Welcome to Intrapreneur Blog (and what the heck is an intrapreneur anyway?)

Published at December 6, 2007 in About. 0 Comments

This blog is the fulfilment of a dream that I’ve had for months now - to talk about what it means to be an intrapreneur.

An intrapreneur is an internal entrepreneur - someone who operates within a large company to get things done, often by unconventional means. Someone who sees corporate pain and works out how to fix it, not by a massive reorganisation or a CEO directive, but by working with people at all levels within the organisation and making things happen. Someone who is not content to just come in for eight hours a day and go home, but who wants to make a real difference. Someone like me :)

Intrapreneur Blog will feature tips from my own experience in intrapreneuring over the last 20 years or so, as well as guest posts from others who do the same.

It is also the feature of a series of articles on Facibus on Blogging.